Dragon the car dealer
There is a series of illustrations for a special project.
What a special project is? This is a marketing ploy that introduces a brand to users in a playful way.
In what form is this done? This is a test to determine a right car for every user.
This special project is about cars purchasing at auction in Japan.
There are two main goals of the special project.
First of all, we need to attract the attention of the target audience to company that does import of auction cars from Japan to Russia.
And the secondly, we have to dispel the user’s fears of unreliability of auction cars.
So, that metaphoric illustrations show the Dragon (which is Japan national symbol) who imports the cars quickly and easily.
The big, bright, funny and trustworthy Dragon contrasts with dark dangerous environment. He imports some cars on clouds or on his back or in his national straw hat.
